Outer Hebrides Visitor Plan

Economic regeneration consultants Hall Aitken have been involved in writing outcomes for the new Outer Hebrides Area Tourism Partnership Visitor Plan, paving the way forward for tourism up to 2015, which was recently launched.

The Outer Hebrides Area Tourism Partnership (ATP) brings together local players from both public and private sectors, with the aim of driving forward local tourism priorities, exploiting common strengths and developing an action-based approach to local tourism.

The group consists of representatives from Comhairle nan Eilean Siar (CNES), Highlands and Islands Enterprise (HIE), VisitScotland, Scottish Natural Heritage (SNH), Skills Development Scotland and local business representatives from the Outer Hebrides Tourism Industry Association. The new ATP Visitor Plan will focus on building on the successes of the tourism industry in the Outer Hebrides and meeting a series of long term outcomes which have been written by Hall Aitken Director Paul Buchanan. These include:

  • Increasing the tourism contribution to the islands’ economy and society
  • Ensuring tourism is integrated with other sectors to provide a stable economic platform for business growth
  • Increasing the pride and confidence in Hebridean culture, and its appeal to visitors
  • Encouraging more people into higher skilled, better paid tourism jobs
  • An enhanced and protected environment for visitors to enjoy.

The plan can be viewed at VisitScotland.org